Tribalmonsoon

Industry: Wholesellers and Retail Nature of Business Tribal Monsoon LLC is an online retailer of crafts and décor from the Indian Subcontinent. Tribal Monsoon LLC has outsourced all of it's operations to the Subcontinent for the obvious cost advantages. The company follows an e-export model, where products are shipped directly from the source via courier service when ordered online. Because the company's operations and presence are geographically separated from it's clientele, a flexible solution was needed that would allow for international e-commerce.

Issues Faced
Because the company was a start-up e-commerce venture, it's business requirements were not clearly defined. This posed as one of the major challenges in developing software for this client: software was developed in phases, as the client developed it's own business infrastructure. Another issue was that many of the client's products were one-of-a-kind and didn't cater to mass merchandising on the web.

Remedies
Infinity helped assess, analyze, and define the client's business requirements as the client refined and developed it's business model. Software was developed in accordance to the client's specific business requirements, and functionality was customized to fit the client's business processes. To resolve the secondary issue of one-of-a-kind products, Infinity developed a shopping cart solution catered to one-of-a-kind retail, where products were systematically deleted from inventory when a one-of-a-kind product was purchased. The Content Management System (CMS) provided to the client further allowed the client to flag each product as either "one-of-a-kind" or "re-stockable", each handled differently by the system. This solution was effective because it was customized specifically for the client's business.

Benefits
Tribal Monsoon LLC is now a full-scale online retailer of crafts and décor from the Indian Subcontinent. Many have praised it for it's web design, completeness of functionality, and the variety of it's products. The company offers several industry-standard web-based features to it's clients, including shopping cart transactions, secure payments, and customer account registration. The company additionally offers several marketing-based features like Cross-Sell and Email To a Friend, both engineered to increase sales and expand the firm's clientele. Powered with a comprehensive e-commerce solution, the company is now well-positioned to grow it's revenues, client base, and product offering.