News

Corporate Podcasts Target the IT Community

November 6, 2005

IBM recently revealed the successful launch of a multifaceted Podcasting initiative that focuses on emerging technology trends, community building and direct communication with investors and employees alike.

IBM's premiere Podcasting program offers both internal and external applications, according to Ben Edwards, manager of Investor Communications at IBM. "We'd like to see how people will use these programs and to what ends and purposes," said Edwards. "Podcasting has lots of potential. Web syndication combined with the mobile device gives it a lot of utility which other forms of communication don't, and people will adapt to that."

Podcasts are used as a means for distribution of audio and video clips through the Internet. Users can download the content in MP3 format, and then access it on-demand from their PC or MP3 player. In terms of external programs, IBM recently launched a series of Podcasts on its Investor Relations site, in a bid to communicate directly with investors and the wider public about emerging or future trends in technology and business, according to a company representative.