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Website: www.Innervisionsworldwide.com
Nature of Business
Based in Maryland, USA, Inner Visions is a network of spiritual and holistic practitioners who believe that all individuals must be empowered. Inspired by the nationally acclaimed spiritual teacher and celebrity Iyanla Vanzant, InnerVisions prides itself on offering the services of an institute and other such opportunities to 'heal the mind, body, and spirit'. |
Issues Faced
InnerVision's previous website was in their opinion outdated both in terms of presentation and functionality. The Flash introduction was neither fluid nor did it boast the corporate strength of Iyanla Vanzant. The website itself was disjointed and ill coordinated, as the menus were all in frames without utilizing the more interactive technology of Java. Most importantly, InnerVisions had their entire inventory of merchandise managed by a third party vendor external to their presentation, resulting in a lack of management and control over this facet of their operations. InnerVisions also sought to provide news updates regularly along with updating their daily welcome message and other such dynamic links.
Remedies
We revamped the entire website, with an invigorating and spiritual Flash introduction that features Iyanla Vanzant extensively. The skeletal framework of the site boasts a clean and easy to use navigation that employs heavy use of JavaScript (dropdown menus). Several registration forms were uploaded in PDF format making the website a one stop solution. The most important development by us which saved our client extra expense and allowed them complete Web-Autonomy was a Content Management System. This User Friendly Interface allows InnerVisions to manage their own shopping cart, by adding, deleting, and modifying items. They can also maintain a list of all members, track orders, and populate several links which are updated instantaneously on the website, such as the Welcome Message, News ticker, and send out mass newsletters to their members.
Benefits
InnerVisions now can endorse a website that reflects their unique and excellent off-line business model, they fully control the distribution and sales of their patented merchandise rather than outsourcing such materials which cost resources, and they can update the site at their behest without paying exorbitant development fees for maintenance to third party developers.
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