Industry: Wholesellers and Retail, Online Commerce Stores Nature of Business CooknKitchen is a giant, high quality brand name Cookware and Kitchenware retailer. Previously storming the web through E-Bay and other such third party channels, the management at CooknKitchen realized it was time to manifest and develop a complete and robust E-Commerce platform that would allow them complete autonomy! CooknKitchen approached Infinity to develop the best solution ever seen online for a Cookware vendor, and now they have it.

Issues Faced
Online storefronts for cookware are plenty in number, but no one platform captured all of the amazing and enticing elements that CooknKitchen wanted for their solution. CooknKitchen wanted to retail its own inventory without any middlemen, and wanted a solution that promised an intricate Content Management System that enabled them to update their inventory, handle special offers, offer complete order reporting and customer information, and monitor a series of cutting edge CRM features which no other cookware ecommerce site can boast..

Remedies
Infinity developed, in the dynamic platform of Microsoft .NET, a thousand hour application which is 3 tier in shopping cart layout, allowing for complete control of Categories, Sub-Categories, and individual products. There is an advanced shopping cart facility, allowing for a wish list, basic and advanced criteria search, and completely dynamic product entry. This means that CooknKitchen can make as many changes to their shopping cart as they like, without incurring exorbitant hourly costs.

Comparable to Amazon.com, CooknKitchen.com allows for sorting through products by brand, price, and rankings. Shoppers can sift through the vast selection by Department or by Brand. Each item offers up to 3 further cross sells, while each category offers Best Sellers which may further pique the surfer's interest. A shopper can recommend the product to a friend or simply purchase and checkout, and they can even view the Ratings each item has received from other shoppers!

CooknKitchen customers can send one another Gift Certificates, or take advantage of the Special Package Deals which bundle many Brand products at wholesale prices. Members who have been wise enough to sign up with this Storefront receive rich in content and graphic HTML newsletters, and can enjoy the CNK Points Rewards program, which offers them a $10.00 rebate for every $250.00 that they spend online!

CooknKitchen is continuously updated and revised, as both Infinity and the management stay on top of the industry and deliver customer requirements, BEFORE they happen.

Benefits
CooknKitchen now manages and maintains a complete E-Solution which allows them to achieve what they set out to do: retail their inventory to the entire online market directly, with a rich and deep platform which has features and benefits that makes the customers want to keep coming back for more. Already, the management and sample case visitors have assessed the website as an Amazon.com of the cookware industry.