Industry: Wholesellers and Retail, Online Commerce Stores Nature of Business Afterforwomen provides a range of beauty/wellness products targeting the fairer sex. It is called AFTER because it is targeted towards women who have crossed forty years of their life. It is a general perception and often observed too that women after forty tend to look worn out and the charm of their youth, looks to be somewhat depleted. It is here when the site afterforwomen comes to their aid. Of course, women in their 20s and 30s are more than encouraged to purchase the product if they should so choose, yet the focus and emphasis is especially on the 38+ year olds . AFW product is a unique line product aimed at a specific target market. The product line includes Creams, Tabs, Vitamins, etc. It is a B2C portal.

Issues Faced
Afterforwomen was the first e-commerce business site of our client and hence they were a bit indecisive as far as the clientele requirement for us was concerned. The major challenge that had to be faced while developing this site was that when it was on the verge of completion and the given time was about to expire, it was then that our client came up with fresh demands such as integrating the whole secure section with the secure sockets layer, adding an altogether new file in the product table and asking it to be displayed in the administrator area.

The other challenging requirement was the integration of the payment modules with the third party tool. In this site, only the registered users have an access to the products here. When a user gets herself registered on this site, an excel sheet is generated with the data of the consumer's details of the credit card. In case the customer decides to buy a product , the corresponding excel sheet of that system is sent (in the third party's given format) to the third party where according to the stored details of the mode of payment, the batch order is generated by the third party.

Remedies
After a deep insight into our clientele requirement, Infinity decided to develop a user need based application, which is a data driven system. There were three layers used in the system—the first layer being the public layer where a surfer could access any information about ‘afterforwomen’. The second layer was of the registration section where a new user could get herself registered in order to be identified as a valid user and the third layer was of the administrator level.

We employed Microsoft's technology for the application. The complete solution given was based on the following tools:

• Active Server Pages 3.0
• ASP.NET
• FLASH
• VB Script
• SQL Server 2000

Benefits
‘Afterforwomen' now manages and maintains a complete E-solution which allows them to achieve what they set out to do: retail their inventory comprising of their beauty and youth rejuvenating products to the entire online market directly, with a rich and deep platform consisting of features and benefits that makes the customers want to keep coming back for more. Afterforwomen's easy navigation has made the site extremely user friendly for the visitors of this site to such an extent that already, the management and the sample case visitors have started assessing the website as an entire beauty industry.